How does Soundcloud make money?

SoundCloud has always been a distinct outlier in the online streaming music industry. What has set them apart is how they allow anyone to upload and stream music without any annoying ads or monthly fees. Artists wanting to make money directly off SoundCloud, however, have had few options. So…

How can we MAKE MONEY on SoundCloud?

It had been working great as a way to gain exposure, but it wasn’t until they added the On SoundCloud monetization option that artists could make money off their creations

Similar to YouTube’s Partner Program, the new service will allow artists to monetize the content they upload to SoundCloud through paid advertisements. The paid ads will appear on either the SoundCloud player or within a streaming audio file.

One thing I really like about SoundCloud’s platform is that since the company has always been an artist-centered community, we can expect that the revenue generated will support the artists and not just the brands and publishers paying for the ads. Another cool feature is that SoundCloud offers a tiered services structure, so each accountholder can subscribe for the specific features they want.

Here are 4 tiers that help make up the SoundCloud revenue:

Partner – This tier is free, but it only allows you to upload 3 hours of content. It also comes with online support and basic reporting and statistics (play counts, likes, comments and downloads).

Pro – This tier will cost you $6 per month (or $55 annually) and you’re upload limit is bumped up to 6 hours of content. The Pro tier allows you to enable Quiet Mode, which allows you to manage comments and stats for your tracks. This tier also lets artists “Spotlight” their best work, by pinning your top track(s) and playlist(s) to the top of your profile.

Pro Unlimited – This tier gives artists unlimited uploads – hence the name – and it costs $15 per month (or $135 annually). In addition to all of the aforementioned features, you also get some advanced analytics perks. With Pro Unlimited, you can see who’s playing/downloading your tracks, which countries/states/cities you’re most popular and which social networks are providing the most traffic or engagement.

Premier – The premier level is available by invite only and this is the tier where artists can start making money from the tracks they upload.

It will be interesting to see where this all leads. SoundCloud has made it abundantly clear that it’s a service for artists – not consumers

Hope this works to you!



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